In the Information Today’s, Online magazine, the article “Social Search for Market Intelligence”, by Kathryne Hawthorne and myself, we discuss the deficiencies of exploratory searching on the web. We talk about the latest trends of personalization and shared authentication between social network sites. Essentially, we infer there is still a need for better ways to capture social opinions that make it easier to connect people, thoughts, and products.
http://www.infotoday.com/online/mar12/index.shtml
In regards to information professionals, we also reviewed some of the nontraditional opportunities of employment that are being made available through social media. Some key points:
- There are new ways to leverage social media which adds another dimension to research capabilities, thus you can increase the value of their positions within organizations
- Information professionals can help tell enterprises on how to effectively carry out or improve their social media presence through engaging with the community their organization serve(s)
J~venue Publishing 